Make A Good First Impression When Listing Your Marietta GA Home For Sale

When selling a home, there are so many factors that are out of your control: the economy, supply and demand, mortgage rates, quality of school district, etc.  So, if you’re thinking about selling your Marietta, GA home, you should make sure that the things you can control are working for you.

Selling a home is all about marketing.  Yes, there are other factors but if no one knows your home is for sale then it really doesn’t matter how good it looks or is priced.  The #1 marketing tool all agents have is the MLS.  Because the majority of buyers have agents (over 80% according to NAR), the most important place to have accurate and correct information is in the local MLS.  Unfortunately, many agents don’t know how the MLS works and even fewer know how to use it to it’s maximum.

Here is one tip and example of a good agent and brokerage missing the boat for their client.  First, the example, then the explanation.

Making a Good First Impression When Selling Your Marietta, GA Home

As an agent that works with buyers and sellers, I need to stay on top of the market.  Since new listings come on every day and existing listings come off the market every day, I have a daily report set up to show me these listings.

New listings appear on the report the morning after they are entered into the MLS.  The listing above arrived this morning.

As you can see, it provided me with some information but missed the most important information I need: pictures and a description.  This agent, in their zeal to get on the market or at the urging of their client, has just made one the biggest mistakes they could make.  I, an agent with a potential buyer, will look right past this listing because there’s nothing here for me to use.

I am sure that this agent intends to put up some gorgeous pictures and a virtual tour.  Maybe they’ll even provide a wonderful description that matches my client’s needs perfectly.  Unfortunately, they had a free chance to sell me before I started looking and missed it big time.  And, this listing will only reappear in this report when the price changes.

So, the next time you think about hiring an agent, you might want to find out how well they can use the tools that they tell you they have.  Many agents will outline a litany of marketing that they do: flyers, virtual tours, panoramic shots, listing syndication, etc.  However, if they don’t have a clue about how to use these tools correctly, you’re not getting what you think you are.

In today’s competitive market, you not only need an experienced agent but one whose experience is not simply longevity but also includes proficiency.  Make sure your first impression is a good one.

What do you think about this post? What type of experience is most important when selecting an agent? Please post a comment below.

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