Have you heard the real estate market is picking up? Well, it is, but not in every segment. Luxury homes still have an excess of inventory here in the Marietta real estate market, and are consequently taking longer to sell than mid-priced homes. The key is to find a real estate professional who understands the luxury market and the types of buyers that this kind of market attracts. You need an agent who understands the nuances of the market and has a plan for getting your high-end home sold.
While the amount of exposure your home gets is still of value when marketing a luxury home, the most important factor for you as a seller of a high-end home in Marietta is to get the right kind of exposure to a qualified buyer. When selling luxury homes, it is not feasible to expect your home to sell by merely relying on the use of traditional methods such as placing your home on the Multiple Listings Service (MLS). Your agent must also go beyond simply placing an ad about your luxury home in the local newspapers. Your agent must have a network of other agent who also buy and sell luxury homes. In addition, having an agent in a strong local office with other experienced agents can make the difference. Many luxury homes are sold by word of mouth and networking. Traditional and online marketing is essential, but so is the ability to network and generate offline interest.
When you are considering which real estate professional with whom to list your Marietta home for sale, you will need to look for an agent who knows that the right kind of buyer for your home is not only looking for luxury homes for sale. They are actually looking for a luxury home which can support the kind of lifestyle that they have. An agent who understands that will make sure that your home is suitably represented. In addition, the agent must do their research regarding your lifestyle in addition to seeking suitable buyers for your property. The ability to gather this kind of insight comes with experience from working with buyers and sellers in the luxury home market.
For more information on how to market your luxury home today, contact me, Barry Wolfert, Associate Broker at Keller Williams Realty Consultants. As an experienced and professional Realtor within the Marietta real estate market, I can help you sell your home for the most money and in the shortest period of time. My in-depth knowledge of the real estate market throughout north Atlanta will guarantee you results, not excuses.
